Hypnotherapy is the use of hypnosis for therapy and behavior modification. To practice hypnotherapy, you enter into hypnosis, a deeply relaxed state in which the mind becomes more responsive to suggestions. Hypnotherapy is performed by a certified hypnotherapist. In general, hypnotherapists are required to complete more advanced training, and therefore, they offer a more complete and therapeutic hypnosis experience. Hypnosis can be conducted via a 1-on-1 session, but it’s also self-administered, through recordings and scripts. Each patient seeking hypnosis has his or her own subconscious thinking patterns. And these subconscious thoughts are what keep a negative behavior in place.